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AI Search Visibility Checker: Is Your Site Ready for ChatGPT & AI Overviews?
Scan your website to see whether AI search engines can reach it and understand it, then use the checklist for what a scan cannot see. You get a score out of 100 and your top 3 fixes. Free and no email required.
1. Scan your site
We fetch only your public homepage, robots.txt, sitemap and llms.txt. Nothing is stored.
2. Checklist
Tick what is already true for your business. Works without a scan.
Your AI visibility result
Top 3 fixes
- Open each key page with a short, direct answer before the detail.
- Rewrite H2s as the questions customers actually ask.
- Add FAQs to key pages, with FAQPage JSON-LD that matches the visible text.
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Book a free auditWhat is AI search visibility?
AI search visibility is how likely your business is to be found, mentioned and cited when people ask AI tools like ChatGPT, Perplexity or Google's AI Overviews a question. Instead of a list of links, these tools give a written answer and cite a few sources. If your site cannot be crawled, is hard to understand, or does not answer the question clearly, you are unlikely to be one of those sources.
How AI engines choose which sites to cite
No AI engine publishes its full method, but the basics are well established:
- They have to be able to fetch the page. AI search features rely on crawlers and search indexes. OpenAI documents OAI-SearchBot and ChatGPT-User, Perplexity documents PerplexityBot, and Google says its AI features use the same crawling as Google Search. Google also states that Google-Extended does not affect inclusion in Google Search.
- The answer has to be easy to extract. Pages that state the answer plainly near the top, use clear headings and keep key facts in text are easier to quote than pages that bury them.
- They need to know who you are. Consistent business details, structured data and matching profiles help engines connect your site to your business.
- They favor trusted sources. Reviews, mentions in reputable publications and original content others reference all add weight.
For a deeper look, read our guide to generative engine optimization (GEO) and AEO vs SEO vs GEO explained.
How to read your score
The scan score is out of 100. Each check carries a weight; a pass earns its full points, a warning earns half and a fail earns none. The weights are:
HTTPS 8 · Homepage 200 8 · XML sitemap 8 · JSON-LD 8 · Title 6
robots.txt 5 · Meta description 5 · One H1 5 · Open Graph 4 · Canonical 4 · llms.txt 4
The checklist score is the share of the 15 items you have ticked. The combined result is 60% scan and 40% checklist; without a scan it is the checklist alone. As a rough guide, 80 or more means the basics are in place, 50 to 79 means there are clear gaps to fix, and under 50 means AI engines may struggle to use your site at all. These bands are our own rule of thumb, not an industry standard.
The scan looks only at your homepage and robots.txt. It cannot see firewalls or bot-protection services that block crawlers robots.txt allows, and it does not check every page, so treat it as a first pass.
Related
Frequently asked questions
What does the AI Search Visibility Checker check?
The scan loads your public homepage, robots.txt, sitemap and llms.txt. It checks HTTPS, whether AI search crawlers and search engines are allowed, whether you have a sitemap, your title, meta description, H1, structured data, Open Graph tags and canonical tag, and whether your main content is in the HTML or only appears after JavaScript runs. The checklist covers what a scan cannot see, like your Google Business Profile, reviews and mentions.
Does a high score guarantee my business will be cited by ChatGPT or Google AI Overviews?
No. The score measures whether AI engines can reach and understand your site, which is a prerequisite. Whether they cite you also depends on how well your content answers the question, your authority and reputation, and the competition. Use the score to fix the basics, then track a set of real prompts to see what changes.
Should I block GPTBot, ClaudeBot or Google-Extended?
That is a business decision. Those crawlers relate to training AI models rather than showing live search results, so blocking them is not scored here. Blocking the search crawlers, such as OAI-SearchBot, ChatGPT-User, PerplexityBot, Googlebot and Bingbot, can stop your pages from appearing or being cited in AI search answers, so the checker flags that.
Is llms.txt required?
No. llms.txt is an emerging, optional convention for giving language models a short guide to your site. It is cheap to add, so the checker gives it a small weight, but missing it is only a warning.
Do you store the sites I scan?
We do not store the HTML of scanned pages. We log only the domain, the score and the time of the scan, to prevent abuse. Scans are limited to 5 per hour per visitor. Checklist answers are kept only in the page address, so you can share or bookmark them.
Embed this tool
Free to use on your own site or blog. Copy the code below; please keep the credit line under the frame. Preview the embed.
<iframe src="https://www.omnivancemedia.com/embed/tools/ai-search-visibility-checker" title="AI Search Visibility Checker by Omnivance Media" width="100%" height="1400" style="border:0;max-width:760px" loading="lazy"></iframe>
<p>Checker by <a href="https://www.omnivancemedia.com/tools/ai-search-visibility-checker">Omnivance Media</a></p>