Cost per Funded Deal Calculator

Your numbers

The numbers filled in are example values, replace with yours. They are not industry averages.

Monthly ad spend

Leads per month

Lead → qualified rate

Qualified → application rate

Application → funded rate

Average funded amount

Revenue per funded deal

Flat fee / commission ($)Points / margin (% of amount)

Revenue as % of funded amount

= $1,500 per funded deal

Results per month

Cost per funded deal

$1,000

Funded deals

Cost per lead

$50

Cost per qualified lead

$125

Cost per application

$250

Revenue

$15,000

ROI

50%

(revenue − ad spend) ÷ ad spend

ROAS

1.5x

revenue ÷ ad spend

Break-even cost per lead

$75

The most you can pay per lead before each funded deal costs more than it earns.

Your funnel

Leads200
Qualified · 40% of previous stage80
Applications · 50% of previous stage40
Funded · 25% of previous stage10

Biggest leak: Application → funded

Applications are not funding. Check underwriting fit (are your ads attracting borrowers you can approve?), speed to lead, document collection and follow-up until a final decision.

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Calculator by Omnivance Media