Ad Budget Calculator

Your goal

The numbers filled in are example values, replace with yours. They are not industry averages.

Monthly revenue goal

Average sale value

Lead → customer close rate

Expected cost per lead

Use your own account data if you have it.

Split the budget by channel (optional)

Results per month

Recommended monthly ad budget

$7,500

Range $6,000 to $9,000 if cost per lead is 20% lower or higher.

Customers needed

Leads needed

100

Expected ROAS

6.67x

revenue goal ÷ budget

Cost per customer

$375